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Running Category Marketing Manager

Infox

Job Type

Full Time

Workspace

On-site

About the Role

We are seeking a highly motivated and experienced individual to join ANTA as a Running Category Marketing Manager at our Santa Monica, CA location. In this pivotal role, you will be responsible for developing and executing marketing strategies to promote ANTA’s running product line in the US market.

Responsibility

• Develop and implement comprehensive marketing plans and campaigns tailored to the US market for ANTA’s running category.

• Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth.

• Create compelling marketing content, including product messaging, digital assets, and promotional materials.

• Collaborate with global and local teams to ensure brand consistency and alignment with ANTA's global marketing strategy.

• Manage product launches and promotional events, ensuring successful execution and ROI.

• Engage with running communities, influencers, media and key opinion leaders to enhance brand presence and credibility.

• Monitor and report on the performance of marketing campaigns, making data-driven adjustments to optimize outcomes.

Requirements

• Minimum of 5 years of proven experience in marketing, preferably within the sportswear industry.

• Strong understanding of the US market landscape, consumer behavior, and trends in the running industry.

• Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.

• Analytical mindset with proficiency in data analysis tools and marketing metrics.

• Passion for sports and a deep understanding of running culture and enthusiast communities.

• Excellent communication and interpersonal skills to effectively engage with internal teams and external partners.

• Ability to travel as needed to attend events and meet with stakeholders.

• Runner is a plus.

About the Company

INFOX started its humble beginnings in the year 2014. Committed to providing clients with the most professional talent acquisition and funding management consulting, INFOX has a team of talent and grant gurus leveraging technology so our clients can take advantage of government funding programs as soon as they come out.
Our clients range from start-ups to global leading companies across United States, Canada and Asia with focuses on talent acquisition in the fields of Biotechnology, Fin-Tech, Game, e-Commerce, etc.
JianLiang (Jason) Li is the founder of INFOX and a managing partner at INFOX Consulting Inc., a professional consulting firm specializing in talent acquisition and management consulting. With over 10 years of experience, Jason has successfully assisted clients in accessing government funding programs and recruiting top-tier talent. He focuses on mid-senior level placements in sales, marketing, and technology across Canada and the United States, with a particular emphasis on the biotechnology, fintech, gaming, and e-commerce sectors.

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