About the Role
We are looking for a highly motivated Promotions Specialist to join our dynamic marketing team.
Responsibility
Assist in the implementation and promotion of marketing plans with a strong data-driven mindset and clear goal orientation.
Gain a deep understanding of industry trends, track developments, and provide feedback accordingly.
Manage and operate community platforms, engage with users to understand their needs and product preferences, and optimize content and activities based on user resources to cultivate a loyal user base for the company.
Implement a strategy for user segmentation management, develop event plans, and be responsible for the results. Analyze the effectiveness of events and strategies, propose improvement plans, and ensure execution.
Identify high-quality and efficient promotional channels, establish close cooperation, and use these channels effectively for promotion and user acquisition.
Optimize platform page configurations, ensure consistency, and improve platform click-through and conversion rates.
Plan and execute offline promotional campaigns, including collaborations with offline channels, street promotions, and joint activities to increase platform exposure and user base.
Requirements
Bachelor's degree or higher, with a preference for backgrounds in marketing, communications, or journalism.
2+ years of experience in marketing or new media-related fields is preferred.
Strong communication, logical thinking, negotiation, and writing skills.
Strong learning ability and self-motivation, with good resilience under pressure.
Positive, innovative, with a pioneering spirit, eager to face challenges, team-oriented, and responsible.
About the Company
Fantuan was established in Vancouver, Canada in 2014. As a global leader in internet-based lifestyle services, Fantuan brings users and merchants closer together through technological innovation. From food delivery to fresh groceries and convenience items, we continuously expand our business scope to help users better explore local life. Currently, Fantuan operates in major cities across Canada, the United States, Australia, and the United Kingdom, providing more convenient, efficient, and intelligent services to overseas Chinese and all international consumers, truly fulfilling the company’s vision of "Easy living, one Fantuan is enough."